Job duties and responsibilities
Analyzing marketing strategies to identify new opportunities.
Developing consumer-based marketing and branding strategies.
Liaising with management, marketing, sales, and production teams.
Developing and launching new product lines and identifying new customers.
Establishing targeted customer and industry partnership networks.
Monitoring key marketing metrics and developing market segmentation models.
Integrating user-experience feedback in product updates and innovation.
Performing competitor analysis toward an increased market share.
Developing consumer-oriented marketing products and branding strategies.
Incorporating emerging solutions and technological advancements in new products.
Optimize existing user interface designs
Bachelor's degree in marketing, business development, or similar.
Master's degree in business administration preferred.
3-5 years of experience as a senior product marketing manager in a related industry.
Proficiency in EMM and CRM software, such as HCL Unica and SalesForce.
Advanced knowledge of consumer behavior sciences and marketing strategies.
Demonstrable experience in product marketing and innovation.
Exceptional ability to increase competitiveness and market share.
Ability to develop strong customer relations and feedback channels.
Advanced competency in researching market trends and consumer behavior.
Ability to identify strategic industry partnerships and build effective networks.
Exceptional interpersonal and communication skills.