The customer asked for its brand to be internationalized and to follow the global line of business. In addition, they asked to incorporate the worldwide natural stones into the logo. We thoroughly investigated and used the specifics of our competitors as well as of other worldwide operators to use a square yet elongated logo featuring the name of global natural pillars to better explain the brand and its operation. The design also incorporated the global brand and the GNS initials were added to underline the name of the company and to reaffirm its business area. This was a blue theme for an enlightening effect on the stones and dirt together and exactly according to our satisfied customer's specifications and requests.
The color RGB (17, 61, 103) was suggested and used for their production of template meanwhile we also tried some other similar shades to ensure picture perfect final version. The rectangular aspect was kept in mind and the rounded globe was developed as per the client’s usages. The icons used were the globe for better representation of the business mode the company was working on. Moving on to the word mark, it explicitly emphasized on the development of company core values and use of GNS and using globe within the word marks to enhance the company vision. The brand identity was executed perfectly and the logo which was minimalist version of what they required was developed for their use over invoices. And business documents