+61 478 265 294
#123, Morathota, Pelmadulla, Sri Lanka
This was an interesting task as the business was operating into subsidiaries the employment benefit and the Senior Benefits. They were considered to be the specialist in providing employee benefits to the workers that are currently working under the organization and providing Insurance in similar Healthcare facilities. To the senior officials who have to work and a direct. The focus of this task was to combine the two logos and here was a unified impact of how the business is running and how it is providing Solutions. Will the working class and the middle-aged people.
The combining of two was very moderate, a standard is not very hectic, and it does not require any Moisture Surge because the two logos are already available. We had to take out the common attributes and give them a unified impact over how things could be working with him and how it would be helpful for them. So we set on working. These are examples of similar organizations that are working on a similar business model, and we saw how they are working under the same umbrella. Providing different services with one will do everything was We'll learn the brand message was the key Focus here. We have to make sure that the logo was giving the brand message in brand awareness and in a very prompt manner. Moving onward to the user Persona.
The user Persona is quite visible. That includes people who are working and are currently employed. And the second one is the senior members of the society who have worked in real life and now have an insurance plan or looking forward to the passive source of income. So, this is how How the business was working and the things were required
the task was to have a diversified and enhanced approach toward the development of two in one logo. The aim was to have th brand message of the employee benefit specialist services they provide along with the senior people retirement services that were provided to them by their team of experts. All this was done following the business of consultancy. We used the orange and blue colors which are required to get these things done as per the customer requirements. The message of consultancy for gaining benefits was enhancing and helped them to get their clients to seek attention and grab their name and services with the first look at logo alone. The font used and the slogans embed with two services in one was key resource here and the green and orange shaded with their palates were implying toward an excellent brand identity of the business operations.
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